OWC Accelsior PCI Express Solid State Drive Wins Gold Stevie Award at 2012 American Business Awards

Industry's First Fully Macintosh and PC Supported and Bootable PCIe SSD Awarded Highest Honors for New Computer Hardware Product of the Year at 10th Annual ABA Awards

September 19, 2012, Woodstock, IL- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company today announced that the OWC Mercury Accelsior™ PCI Express SSD won a Gold Stevie - the highest honor awarded - in the "New Product or Service of the Year - Computer Hardware" category at the 2012 American Business AwardsSM awards ceremony held in San Francisco September 17. First announced at the 2012 Consumer Electronics Show as the industry's first fully Macintosh and PC supported and bootable PCIe SSD, the Mercury Accelsior offers nearly 3x the performance vs. a SSD in a SATA 2.0 3Gb/s drive bay with well beyond even 6Gb/s speeds of up to 780MB/s.

Named Best In Category By Industry Professionals
More than 3,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including the New Product or Service of the Year – Computer Hardware category. More than 150 members of 10 specialized judging committees determined the Stevie Award placements from among the finalists during final judging. Other 2012 Stevie Award winners included Hewlett-Packard, Sprint, and the Ford Motor Company.

"We are very flattered to have Accelsior recognized by business luminaries as the best new computer hardware product for 2012," said Larry O'Connor, Founder and CEO, Other World Computing. "Developing first-of-their-kind products for maximum benefit from technology investment is the true reward we seek. Winning accolades for our mission is affirmation we're achieving our commitment."

"We're delighted to recognize so many innovative companies, new products, technical achievements, and technology executives in the ABA's new product and tech awards categories," said Michael Gallagher, president and founder of the Stevie Awards. "It's gratifying and inspiring to have received so many remarkable entries for this year's competition."

Like The Oscars for Corporate America
The American Business Award program, created in 2002 and nicknamed "The Stevies", is the only business awards program in the United States that honors and generates public recognition of corporate and executive achievements worldwide. The Stevie Award trophy is often called "the business Oscar", because it is hand-cast and finished in 24-karat gold by the same company that creates the Oscar. The name "Stevie" is taken from the name Stephen, derived from Greek term for "crowned". Past American Business Award winners have include Apple, Oracle, Hilton Hotels, and AT&T.

Independent Performance Expert Review Proven
In addition to its Stevie Award, the Mercury Accelsior has garnered high praise from performance testing experts, including The MacPerformance Guide which said it offers "…a solution for the ultimate in performance in your Mac Pro or PC, without using up any drive bays"; BareFeats who called it "A Mac Pro 'hot-rodding' option"; and The SSD Review which awarded Acceslsior its Innovation Award.

For more information on the OWC Mercury Accelsior PCIe SSD, including reseller inquires, visit: http://eshop.macsales.com/shop/SSD/PCIe/OWC/Mercury_Accelsior/RAID

For more information on the complete OWC Mercury SSD line, visit: http://eshop.macsales.com/shop/SSD/OWC/

For more information on the OWC catalog of over 2,900 performance upgrades and accessories, or for reseller inquires, visit: http://eshop.macsales.com/

About Other World Computing (OWC)
Other World Computing has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple® Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via www.fastermac.net and www.owc.net.

Widely recognized for the high quality of its products and exemplary customer service, OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011-2012 "Fast Fifty" List of the Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2012; Reseller Ratings Elite Member 2009-2012; Better Business Bureau Top Rating of A+ 2010-2012; About.com 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies; and McHenry County Economic Development Corporation 2008 and 2011 Business Champion Award.

Company Contact:
Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com

OWC is a registered trademark of New Concepts Development Corporation, registered in U.S. Patent and Trademark Office and Canada. Mercury Accelsior is trademark of New Concepts Development Corporation, registered in U.S. Patent and Trademark Office. Apple, Mac, Macintosh, iPod, iPhone and iPad are the trademarks of Apple Inc., registered in the U.S. and other countries. Other marks may be the trademark or registered trademark property of their owners.