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OWC Announces Aura SSD as Industry's First SSD Upgrade for the 2013 Mac Pro And Availability for Pre-Order

Custom-engineered DIY Solution with 1TB and 2TB Capacities Delivers Up to 8x the Capacity of Factory Shipping Models

Woodstock, IL – December 9, 2014 – Other World Computing (OWC), a leading zero emissions Mac and PC technology company, today announced new 1TB and 2TB Aura SSD upgrades for the 2013 Mac Pro. With the announcement, OWC becomes the first to offer an easy, cost-effective DIY solution for upgrading the capacity of the 2013 Mac Pro. Custom engineered specifically for the 2013 Mac Pro and fully tested for compatibility, speed and reliability, the new Aura SSD for Mac Pro delivers the capacity and performance Mac Pro users need for high-speed production workflows in audio, film, photo, and graphics.

OWC Aura SSD upgrades for the 2013 Mac Pro are available for pre-order starting at $899 for the 1TB model and $1449 for the 2TB model. The kits come with all of the tools necessary for a simplified DIY upgrade, including a comprehensive step-by-step installation video and 24/7 award-winning, U.S.-based technical support.

Since the first Mac Pro in 2006, OWC has been a leading provider of award-winning computer upgrades and enhancement products for every Mac Pro model Apple has introduced. Building on this experience, OWC's new Aura SSDs for Mac Pro 2013 feature:

Industry leading controller technologies for enhanced reliability
Engineered for Mac - no extra software or hacks needed
Designed and assembled in the USA
Transfer speeds up to 730 MB/s
3-year limited warranty

Bonus: Use your original SSD as a portable USB 3.0 drive
Included with the Aura SSD for Mac Pro kit, your original Mac Pro factory-installed SSD can be repurposed in OWC's sleek, award-winning Envoy Pro external enclosure to create a new, blazing-fast external USB 3.0 drive.

"Upgrading with an Aura SSD provides Mac Pro users the option to get the additional capacity they need now, rather than waiting for the next upgrade cycle," said Larry O'Connor, Founder and CEO, OWC. "The solid performance and increased capacity means an enhanced experience for professional workflows."

Pricing and Pre-Sale Offer for the New OWC Aura SSD for 2013 Mac Pro:

1.0TB Aura SSD	$899
2.0TB Aura SSD	$1479

The OWC Aura SSD for Mac Pro is now available for pre-orders with an estimated ship date of 2 to 3 weeks.

Learn more and order the OWC Aura SSD for Mac Pro today:
https://eshop.macsales.com/preorder/OWC-Aura-SSD-for-Mac-Pro/

Visit the OWC Mac Selection Guide where you can easily find an OWC SSD for nearly every Apple Mac model.

About OWC
OWC is the manufacturer and upgrade provider of choice for Apple and PC enthusiasts and has been providing OWC Memory upgrades for Apple computers since the mid-90s. For the last decade, OWC has been building SSD upgrades specifically for Apple computers, winning multiple awards while also earning accolades for OWC External Drives and OWC Optical Drives. Widely recognized for its exemplary customer service, OWC provides extensive US-based technical support for Mac and PC users around the world. As a member of the Apple Developer Program, OWC also produces a catalog of upgrades and accessories, having served the Apple community worldwide since 1988.

OWC's Industry Awards Include:
– Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2013
– Reseller Ratings Elite Member 2009-2014
– Better Business Bureau Top Rating of A+ 2010-2014
– About.com Readers' Choice Award winner for best Mac Peripheral Reseller
– Business Intelligence Group 2013 Green Tech Company of the Year
– American Business Awards "Stevie" Gold (2012) and Silver (2014)
– 2015 CES Innovations Honoree for OWC ThunderBay 4 External Storage Solution Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com

Other World Computing, OWC, Aura and Envoy Pro are registered trademarks of New Concepts Development Corporation, registered in the U.S. Patent and Trademark Office and /or Canada. The OWC logo and the Other World Computing Logo are Trademarks of New Concepts Development Corporation. Apple, Mac and Mac Pro are the trademarks of Apple Inc., registered in the U.S. and other countries. Other marks may be the trademark or registered trademark property of their respective owners.